From banking to payments, from top-up loads to remittances – these are just some examples of innovative mobile commerce applications that can be done through the mobile phone.
Mobile commerce generally involves the use of mobile phones in processing electronic transactions. For subscribers, mobile commerce offers an affordable, immediate, convenient and personalized way to conduct consumer transactions. It also offers merchants a way to expand their market reach and reduce costs.
Smart has been a pioneer in the field of mobile commerce, actively promoting usage through services based on the award-winning Smart Money Mobile Commerce Platform.
The platform features a multi-level architecture designed to meet the stringent requirements of the American National Standards Institute for electronic retail transactions, aside from the standard GSM security features. It provides for mobile banking for financial institutions, card management and security, personalization, creation of community owners, domestic and international remittance, and the Smart Money wallet.
For the past years, SMART has been making mobile commerce work for our subscribers and for our partner banks and merchants. Now we’re offering the same award-winning mobile commerce platform to more businesses, organizations and institutions – even to banks and operators outside the Philippines. Through innovations in mobile commerce, SMART is opening the gateway to a whole new world of financial transactions.
SMART’s innovative mobile commerce applications that run on the Smart Money Mobile Commerce Platform include:
Smart Mobile Banking Solution (MBS). SMART’s MBS provides Smart Gold and Buddy subscribers easy access to banking transactions with the company’s partner banks and financial institutions. Bank transactions include prepaid reloading, bills payment, funds transfer, checkbook request, balance inquiry and other transactions otherwise done through Automated Teller Machines.
Smart Money. Launched in December 2000, in cooperation with 1st eBank (now Banco de Oro Universal Bank after it was acquired) and MasterCard. Smart Money is the only reloadable electronic cash card that works with Smart mobile phones. Smart Money cards can be used in partner bank ATMs nationwide. In 2007, SMART launched the Smart Money PayPass card, the first “contactless” debit card that uses radio-frequency identification (RFID) method based on ISO 14443 standards that allow cardholders to pay by simply tapping their card on a PayPass terminal reader.
The GSM Association in February 2004 recognized Smart Load as the Best Mobile Application or Service for the Consumer Market. In May 2004, it was again recognized as the Most Innovative Application of the Year at the Frost and Sullivan Asia Pacific Technology Awards 2004 in Singapore. Smart was cited as the Innovator of the Year for its Smart Load service during the 1st Raul Locsin Award for Business Excellence held in Makati, Philippines in September 2004. Smart Load was also cited as finalist in the Stockholm Challenge Award 2006.
Go to Smart Money brand site.
Smart Load. Introduced in May 2003, it is a revolutionary over-the-air prepaid airtime reloading service in sachet-like retail packages. Basic packages include Economy (PhP30), Regular (PhP60), Extra (PhP115), and PhP200.
Pasa Load (Transfer Load). Introduced in December 2003, it is a service that allows Smart Buddy and Talk ‘N Text subscribers to pass on to each other PhP15, PhP10, PhP5 or PhP2 worth of their own airtime balances.
Smart Padala. Launched on August 1, 2004, it is the world’s first international cash remittance service linked to the mobile phone. Padala is a Filipino household word akin to remittance, which is a means of financial support from the estimated 10 million family members or relatives working abroad. Smart Padala Domestic was launched in June 2005.
Smart Padala was one of the 12 finalists in the Asian Innovation Awards 2004 held in Singapore in October 2004. Presented by Asia’s premier business magazine Far Eastern Economic Review, Smart was the only Philippine company that made it to the finals.