Corporate Profile


Smart Communications, Inc. (Smart) is the Philippines' leading wireless services provider with 55.4 million subscribers on its GSM network as of end-March 2014.

A wholly owned subsidiary of the country’s dominant telecommunications carrier, the Philippine Long Distance Telephone Co. (PLDT), Smart and its subsidiaries operate a nationwide cellular network, a wireless broadband service, a satellite phone service, and mobile commerce services.

Smart has the most extensive and modern digital communications GSM network and infrastructure in the country—operating 10,509 cell sites, 13,149 cellular/mobile broadband base stations, and 2,806 fixed wireless broadband-enabled base stations, covering all of the country's 1,634 cities and municipalities.

Smart offers the widest array of cellular service brands designed to address the needs of different market segments. Its subsidiary Smart Broadband, Inc. (SBI) offers a wireless broadband service, Smart BRO, with 2 million subscribers as of end-March 2014.

Smart has built a reputation for innovation, having introduced world-first wireless services, including Smart Money, Smart Load, Smart Padala, the Netphone, and Smart LTE — the world’s first multi-band LTE service. Smart also offers 3G and HSPA+ services. Its Smart Link service provides communications to the international maritime industry.

Our Mission

To be the true measure and standard of leadership in everything we do.

Our Vision

We envision a world of people truly connected and enabled to realize their limitless possibilities.

Our Credo

We passionately believe that we contribute to the convergence of people and their worlds, and that through our services, we make a real difference to the lives of millions of Filipinos.

We recognize the huge responsibility of our corporate mission and we are energized by the nobility of our purpose. We commit to pursue this while establishing an environment that is challenging yet nurturing, stretched yet fun and characterized by interdependent partnering and individual accountability.