Launched on August 1, 2004, it is the world’s first international cash remittance service linked to the mobile phone. Padala is a Filipino household word akin to remittance, which is a means of financial support from the estimated 10 million family members or relatives working abroad. Smart Padala Domestic was launched in June 2005.
Smart Padala was one of the 12 finalists in the Asian Innovation Awards 2004 held in Singapore in October 2004. Presented by Asia’s premier business magazine Far Eastern Economic Review, Smart was the only Philippine company that made it to the finals.
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