Kabalikat sa Kabuhayan
(Livelihood and Community Building)
Smart is making a difference in the lives of its subscribers, not only in terms of convenient and reliable communications, but also in terms of livelihood opportunities.
Project Zero is a social entrepreneurship program established in partnership with designer PJ Arañador, GK Sooc Arevalo, GKnomics, Philippine Business for Social Progress (PBSP), Business Fair Trade Consulting, and Sooc Social Ventures.
Discarded tarpaulins from Smart’s promotional materials are shipped to Iloilo for upcycling, converting these into high-quality, environmentally-friendly fashionable bags. Its main goal is to create livelihood projects through innovative design and product development.
The bid to save and protect the Marikina Watershed does not end with planting trees. Addressing the poverty of the upland communities residing within the watershed is also as important for the initiative to be sustainable. Training the residents in alternative livelihood such as organic farming and bamboo design and construction is seen to help improve their means. It will also enable them to shift from their traditional livelihood of charcoal-making using the trees in the watershed.